Why Being on Social Media Matters for Construction
Social media isn’t just for lifestyle brands; it’s a powerful tool for construction companies, too.
Platforms like LinkedIn, Instagram, and Facebook help your business:
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Build credibility with real-time updates from the field
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Showcase your team, projects, and milestones
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Strengthen relationships with clients, partners, and communities
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Attract new business and recruit skilled workers
At Limestone Marketing, we help construction companies turn day-to-day progress into professional content that tells your story and drives real results, awareness, leads, and trust.
OUR SERVICES. Social Media Management
Stay active, relevant, and strategic online. We handle everything from strategy and scheduling to analytics and updates, keeping your feeds consistent, professional, and on-brand.
Every partnership starts with a discovery call to understand your business, audience, and creative needs. We use that insight to craft a social media roadmap that aligns with your goals. Here is what we define together:
Creative Needs
Visual guidelines and branded templates for professional execution.
Audience Segments
Target groups like trade talent, partners, and municipalities.
Posting Schedule
Recommended cadence (e.g., 3x/week) and optimal posting times per platform.
Goals & KPIs
Metrics that matter: engagement, reach, growth, clicks, and conversions.
Content Types
The right mix of photography, short-form video, graphics, and updates.
Content Pillars
Core themes like safety, project milestones, and team spotlights.
Tone & Voice
Messaging that feels grounded, confident, and community-driven.
How it works
1. Discovery Meeting
Initial meeting to learn your business needs and goals.
2. Digital Presence Audit
Social media audit to identify improvement opportunities.
3. Custom Plan
Social media strategy development and 6- month implementation plan.
4. Workflow
Establish content approval process and communication channels.
5. Follow ups
Periodic meetings for content updates and important dates.
6. Monitoring and reporting
Track success and implement changes for future content.
See the Results for Yourself
Here’s an example of the organic growth we’ve helped a construction client achieve through a focused, consistent social media strategy.
How We Did It:
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Built content pillars around what matters in construction, project updates, team highlights, and on-site visuals.
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Posted consistently with a mix of short-form video, photography, and clean graphics.
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Kept messaging simple, professional, and aligned with their brand.
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Encouraged engagement with clear, straightforward calls to action.
The result?
A stronger presence, more visibility, and steady month-over-month growth, all driven by content that reflects the real work happening on-site.
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OUR SERVICES.
Social Media Advertising
For businesses ready to turn awareness into measurable results.
We plan, build, and manage paid social ad campaigns that connect you with the right audience, whether you’re promoting services, recruiting staff, or showcasing a new project.
The ad spend (the amount paid to Meta, LinkedIn, or other platforms) is separate from Limestone’s management fee.
Our Advertising Process:
1. Discovery & Goal Setting
We start by understanding your advertising goals and target audience.
2. Strategy & Budget Planning
We create a clear campaign plan, timeline, and budget structure.
3. Creative Development
We design ad graphics and write high-performing copy that fits your brand.
4. Campaign Setup & Launch
We handle all technical setup, tracking, and deployment.
5. Ongoing Monitoring & Optimization
Continuous adjustments to improve performance and ROI.
6. Monthly Analytics Reports
Transparent performance summaries with insights and recommendations.
Why It Works
Built for Construction
We understand your timelines, audience, and pace. Every plan is built for the construction world; never a one-size-fits-all approach.
Hands-On Collaboration
We stay connected through regular updates and reviews to keep every post aligned with your brand.
Clear, Transparent Packages
You’ll always know what’s included and where your budget goes, no surprises, just clear deliverables.
Strategy That Fits Your Business
Our social plans come from research, not guesswork, connecting every post and campaign to real business goals.
